BRAC Bank Limited ATM, Tongi in Tongi, Gazipur

Corporate Vision

Building profitable and socially responsible financial institution focused on Market and Business with Growth potential, thereby assisting BRAC and stakeholders to build a just, enlightened, healthy democratic and poverty free Bangladesh”.

Corporate Mission

	Sustained growth in Small & Medium Enterprise sector

	Continuous low-cost deposit Growth with controlled growth in retail assets.

	Corporate Assets to be funded through self-liability mobilization. Growth in Assets through syndications and investment in faster growing sectors.

	Continuous endeavor to increase non-funded income

	Keep our debt charges at 2% to maintain a steady profitable growth

	Achieve efficient synergies between the bank’s branches, SME unit offices and BRAC field offices for delivery of remittance and Bank’s other products and services

	Manage various lines of business in a full controlled environment with no compromise on service quality

	Keep a divers, far flung team fully controlled environment with no compromise on service quality

	Keep a diverse, far flung team fully motivated and driven towards materializing the bank’s vision into reality

Core Values

Our Strength emanates from our owner - BRAC. This means, we will hold the following values and will be guided by BRAC as we do our work.

	Value the fact that one is a member of the BRAC family

	Creating an honest, open and enabling environment

	Have a strong customer focus and build relationships based on integrity, superior service and mutual benefit

	Strive for profit & sound growth

	Work as team to serve the best interest of our owners

	Relentless in pursuit of business innovation and improvement

	Value and respect people and make decisions based on merit

	Base recognition and reward on performance

	Responsible, trustworthy and law-abiding in all that we do.